Gamma Vignette

This was one of several video montages that my friend Jayson Bosteder shot for a client of his. He has a local business, PushPlay productions. It was filmed for Meredith, one of America's leading media and marketing companies. It was to be used on the Gamma Women website to showcase their "new report uncovering the rise of Gamma women: a growing segment – significant both in number and influence – that is creating a groundswell in today’s new media and marketing landscape."

"Gamma women share and exchange information, ideas, opinions, contacts and recommendations with their wide-reaching network using multiple media and channels of communication. This is in sharp contrast to the ‘Alpha’ style of communication – a top down model of selectively passing along information. While a Gamma’s sense of self is guided by her internal beliefs, passions, and priorities, an Alpha is driven by external social hierarchies or other indicators of status or popularity. "

Find the whole article at - http://meredith.mediaroom.com/index.php?s=press_releases&item=429.